To celebrate the launch of a the new Nike Air Maz 97 Gold on May 18th, Nike have enlisted the, er, help of People Just Do Nothing‘s Chabuddy G, DJ Beats and MC Grindah and sneaker authority Mubi Ali for a telesales infomercial named “Gold Rush”. The video, directed by Ben Murray, sees Chubuddy G, blag his way through the trainers history, along with some additional ‘style tips’ for those wondering how to achieve a ‘rave look’.